Overview of keynote speech
Deborah Szebeko will share her story of being a young social design entrepreneur, that was inspired by wanting to help improve the patient experience in the NHS. She will share her experience of starting an innovative design business, learning to speak public sector jargon, winning contracts from the public sector and most importantly staying true to her vision.
Speaker biography - Deborah Szebeko
Deborah is Founding Director of thinkpublic, a social innovation and design agency that works with the public sector. She was inspired to start thinkpublic after volunteering at Great Ormond Street Hospital for Children, where she saw opportunities for using design to improve communications and experiences between doctors and patients.
Working across the public and third sector, Deborah has a vast understanding of using collaborative methods and tools to enable service innovation and improvement.
Over the past six years, she has successfully used her co-design approach to inform and develop communication products and service innovations that have been rolled out nationally. Deborah, in partnership with the NHS Institute for Innovation and Improvement, developed The Experience Based Design methodology and tool kit, which enables NHS Trusts to capture, understand and use patient experience to improve health services.
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