Workshop overview
This inspiring workshop covers the basics of PR, dispelling the mystery and giving delegates a comprehensive insight into the art of promoting their business in the media. You will gain an understanding of the power of publicity as a cost effective, convincing and simple way of marketing your business.
It includes:
- The definition of PR and how it can help make your business a success
- How to build a strategic PR campaign in line with your overall business and marketing objectives
- What makes journalists tick and how to inspire them to write about your business
- Effective PR techniques and how to implement them
Speaker biography
Kerry Savage has worked at some of the UK's best PR agencies such as Hill & Knowlton and Freud Communications.
But her most rewarding work has seen her collaborating with SMEs to develop campaigns that really make a difference.
During her time as a PR trainer and consultant, she has helped hundreds of small businesses, from retailers and fashion labels, to property companies and healthcare professionals.
Kerry is also a qualified coach and NLP practitioner. And, founded Savage Communications.
Return to the We Mean Business Conference event details.
