Workshop overview
Creating an online brand that gets you Known, Liked and Followed: A guide to mastering social networking for great business results
The most critical aspect of social networking is that you are a friend to others. Learn how to be a friend and build your own business off it. "Feed others and you will feed yourself" sounds like a purpose we would all like but few can afford. Penny explains why this philosophy is critical and must be embedded in your business processes and marketing. She will provide tips and practical examples for you to take away and apply to your strategy going forward.
Penny was an early pioneer of social networking and her thinking is advanced but simple. It will make you smile through the simplicity of just becoming known, liked and followed to achieve your goals.
Speaker biography - Penny Power
Penny Power is a published author and one of the UK's most inspirational and successful female entrepreneurs.
In 1998 Penny founded Ecademy, the UK's first social network for business, with her husband Thomas. Ecademy is now a global operation with 450,000 members in over 230 countries and more than 5,300 active clubs and networks. Underpinning the network's success is the strong sense of community and collective power of helping each other.
Penny's unique contribution to the world of social networking is the hugely successful network she has created. She's been there, done that and is far more than your average social media commentator. She is the public face and voice of online networking.
Penny is now a regular contributor and commentator on social networking and business, and speaks at conferences and events across the globe to share her experience.
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